Cartoon characters connect easily with people.People relate to cartoon characters because many represent people's lives.But why are cartoon characters more successful than other types of visual media? There are several reasons: Research by 3M Corporation determined that the human brain processes visual content 60,000 times faster than plain text. Cartoon characters are visually engaging.Cartoon characters can make the most complicated product or service easy to digest.People will buy if they understand a product quickly.Cartoon characters fill this marketing need. This is when a powerful visual weapon is needed. When they visit a website, check an ad, or receive an email, if there is nothing of substance to grasp their attention, the marketing strategy has failed. Modern customers have a thousand things a minute going on in their lives. Failing this is a sure way to sabotage a business before, during, and after it's up and running. The step most brands fail at achieving is the first one: drawing attention. The client provides a solution for the product or service that justifies the price.The customer's interest level in knowing more is raised.The client can address whatever the customer's concerns may be about a product or service.The process of marketing goes something like this: The main reason they work is that a cartoon character visually grabs potential customers' attention. Using Cartoon Characters in MarketingĬartoon characters are often used in marketing as a tool to attract customers. This is because it presents your business concept or product in a visually fun, engaging way that is simple for customers to relate to and understand. Using cartoon characters for business as a marketing tool is powerful. Do's and Don'ts of Using Cartoon Characters Benefits of Cartoon Characters and Marketing 3.